Thus-“THE SHOW THE NFL DIDN’T WANT?” — ERIKA KIRK & TURNING POINT USA JUST UNVEILED “THE ALL-AMERICAN HALFTIME SHOW” — AND IT’S ALREADY CHANGING EVERYTHING
Turning Point USA (TPUSA), under the leadership of Erika Kirk, has announced a new event called the All‑American Halftime Show, scheduled for February 8, 2026, the same day as Super Bowl LX. Parade+2UPI+2
The stated purpose: to “celebrate faith, family & freedom”. UPI
It is widely framed as a cultural counter-programming to the NFL’s official halftime show, which will feature Bad Bunny. EW.com+1
Why it matters
- The timing is deliberate: by scheduling on the same day as the Super Bowl, TPUSA positions this event as an alternative viewing option for audiences dissatisfied with the mainstream show.
- The emphasis on faith, family, freedom and English-language music (the organizers asked for “anything in English” in the survey of genres) suggests a direct cultural and ideological contrast. The Washington Post+1
- It shows how major cultural spectacles (like the Super Bowl halftime) are increasingly intertwined with political and cultural identity battles.
- For TPUSA, it’s a key move under Erika Kirk’s leadership following the death of her husband Charlie Kirk and appears to be part of a broader strategy to merge activism, entertainment and outreach. Webflow+1
Things to verify / concerns
My take
This is a notable development because it illustrates how major cultural moments (sports, music, large-scale live events) are being leveraged for ideological and identity-based competition. If executed well, this “All-American Halftime Show” could become a significant cultural moment for TPUSA and its supporters. However, the practical challenges (securing big-name talent, broadcast reach, production quality) are non-trivial.
If you like, I can dig up all available public details (performers announced, sponsorship, broadcast plans) for this event and we can assess its likely impact. Would you like that?
Recent news on the All‑American Halftime Show & Turning Point USA / Bad Bunny dispute
