HH. Luke Combs Turns Down Easy Millions to Keep Tickets at $25 — “I Want Fans to Feel Seen, Not Sold”
OPINION: This article may contain commentary which reflects the author’s opinion.
While many artists chase high-dollar VIP packages and premium ticket tiers, Luke Combs is choosing a different path — one rooted in accessibility, gratitude, and genuine connection with fans.
As he prepares for his My Kinda Saturday Night Tour, set to span the U.S., Canada, London, Ireland, Paris, and more, Combs made headlines not just for the scale of the shows — but for his decision to continue offering tickets as low as $25, even in massive stadiums of up to 80,000 people.
“I want my fans to feel seen — not sold,” Combs said in a recent interview.
Refusing to Monetize Fan Access
In a touring era where VIP meet-and-greets can cost upwards of $1,000, Combs has opted to keep all meet-and-greets completely free, chosen through a fan ballot rather than a credit card limit.
“I’ve always felt weird about charging people to meet me,” he explained.
“Growing up, I never could’ve afforded that. Why should I charge someone just to say hello?”
His longtime manager, Kappy, added that this isn’t a marketing tactic — it’s who Luke is.
“Other people say, ‘You’re leaving money on the table.’ Luke says, ‘No — I’m sending real fans back into the world as ambassadors of what my music stands for.’”
$25 Tickets — For Every Show, No Exceptions
Even as demand for his shows explodes, Combs insists on setting aside at least 100 tickets at $25 for every performance, regardless of venue size.
“If someone can’t afford $100 tickets, that’s fine — I still want them in the building,” Kappy explained.
“Two $25 tickets, a babysitter, gas — that should still be doable. That’s who Luke sings for.”
Turning Down Big Money for Real Fans
At one point, a banker offered $5,000 just to skip the line and meet Combs. The answer was a firm no.
“That’s not the kind of fan we’re prioritizing,” Kappy said.
“We’d rather give that moment to the guy who saved all week just to bring his kid to the show.”
Fame Was Never the Goal
For Combs, the mission remains simple: sing for people, not profits.
“Could I have charged more and made millions extra? Sure,” he said.
“But eventually, fans say, ‘I’m not doing that again.’ I want them walking out thinking — that was worth every penny.”
The Impact: Fans Feel It
While many struggled to secure tickets during pre-sale due to overwhelming demand, they took comfort in knowing that scarcity wasn’t a product of inflated pricing — but simply a reflection of Combs’ skyrocketing popularity and fan-first ethics.
A Country Star Redefining Success
In a landscape where music often feels transactional, Luke Combs is quietly redefining what success looks like — not in dollars earned, but in trust built.
“I didn’t get into music to be rich,” he said.
“I got into it because I love singing. If people are willing to listen, I owe them respect — not a price tag.”
And that’s exactly why fans love him back — not just as a performer, but as one of them.
