SAT . TRICK OR TWEET: VP Vance leans into a viral joke at his own expense, donning a curly wig for Halloween in a video that’s topped 14 million views.
On Halloween 2025, US Vice President J.D. Vance unexpectedly “participated” in one of his own internet pranks — by donning a curly wig and posting a short video with the message: “Happy Halloween everyone, remember to say thank you while you trick or treat!”
The video was posted from the Vice President’s living area (Naval Observatory residence) with Vance opening the door, greeting “trick-or-treaters” and saying: “Happy Halloween, kids … remember, say thank you!” before spinning around under purple lights with the theme song from “The Twilight Zone” playing in the background.
The video reached over 14 million views within hours of being posted.
The wig and footage were a “reverse” take on the viral meme called “fat JD curly hair” — a photo of Vance being photographed/quoted in a mocking style with a round face and exaggerated curly hair.
The White House also shared an image of Vance with curly hair and the message “MAKE SURE YOU SAY
It’s rare for a high-profile figure like the Vice President to poke fun at himself and engage in meme culture — politicians typically avoid being “victims” of memes. It can be seen as a flexible step in social media communication.
The underlying meme: Vance once said “You should be thanking the President” in a meeting with Volodymyr Zelenskyy, which became the subject of widespread memes online.
Halloween is entertaining and lighthearted — so participating in this way helps “cool down” the political image, putting Vance in a humorous and more accessible frame for users online.
