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SAC.Selena Gomez hits back at Hailey Bieber’s latest dig: ‘She can say what she wants’

The billionaire beauty moguls are fighting again.

Selena Gomez responded to Hailey Bieber’s apparent dig at her in a now-deleted Instagram post shared early Saturday morning.

“Just leave the girl alone. She can say whatever she wants. Doesn’t affect my life whatsoever. It’s just about relevance not intelligence. Be kind. All brands inspire me,” Gomez wrote via her Instagram Stories.

Selena Gomez taking a mirror selfie while holding a black camera, wearing a red top and diamond earrings.
Selena Gomez has responded to Hailey Bieber’s apparent dig at her. Instagram/@selenagomez
Hailey Bieber in a red off-the-shoulder dress with a diamond "B" necklace.
The message came in the form of a now-deleted Instagram post shared early Saturday. haileybieber/Instagram
An Instagram story from @selenagomez with a text box that reads, "Just leave the girl alone. She can say whatever she wants. Doesn't affect my life whatsoever. It's just about relevance not intelligence. Be kind. All brands inspire me. There is room for everyone. And hopefully we can all stop"
“Just leave the girl alone. She can say whatever she wants. Doesn’t affect my life whatsoever. It’s just about relevance not intelligence. Be kind. All brands inspire me,” Gomez wrote via her Instagram Stories. Instagram/@selenagomez

“There is room for everyone. And hopefully we can all stop,” she added.

The “Only Murders In The Building” star’s message comes after the model — who went on to marry Justin Bieber in 2018 shortly after he and Gomez ended their on-again, off-again relationship for good — called constant comparisons between her brand, Rhode Beauty, and Gomez’s Rare Beauty brand “annoying.”

“It’s always annoying being pitted against other people. I didn’t ask for that. When people want to see you a certain way and they’ve made up a story about you in their minds, it’s not up to you to change that,” Hailey remarked.

“I think there is space for everybody. I don’t feel competitive with people that I’m not inspired by,” she added.

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Hailey Bieber and Selena Gomez posing together at an event.
The message comes after Bieber called constant comparisons between her brand, Rhode Beauty, and Gomez’s Rare Beauty brand “annoying.” Tyrell Hampton
Hailey Bieber getting makeup applied while holding a phone in a Rhode branded case with a lip product.
“It’s always annoying being pitted against other people. I didn’t ask for that. When people want to see you a certain way and they’ve made up a story about you in their minds, it’s not up to you to change that,” Hailey remarked. haileybieber/Instagram
Selena Gomez at Rare Beauty's 4th Annual Mental Health Summit.
“I think there is space for everybody. I don’t feel competitive with people that I’m not inspired by,” she added. Getty Images for Rare Beauty

While a rep for Hailey told Page Six that “none” of her comments were “about Selena Gomez” directly, Gomez must have felt otherwise. Gomez and Hailey’s reps also didn’t immediately respond to our requests for comment on this latest development.

In June, fans suspected the longtime feud between Hailey and Gomez — both of whom dated the “Baby” singer — had reignited when it appeared they were no longer following each other on social media.

They had come to some sort of truce a few years prior, as the mother of one insisted during a 2022 interview on the “Call Her Daddy” podcast that it was “all love” between her and Gomez, who married Benny Blanco last month.

Singers Justin Bieber and Selena Gomez at the 2011 ESPY Awards.
Reps for Hailey, however, told Page Six that “none” of her comments were “about Selena Gomez,” who previously dated Hailey’s husband, Justin Bieber. Getty Images for ESPN
Justin and Hailey Bieber in a woodsy vacation with mountains and a lake in the background.
Hailey and Justin tied the knot in 2018. Instagram/lilbieber
Selena Gomez and Benny Blanco kissing while holding a lemon slice.
Gomez married Benny Blanco last month. selenagomez/Instagram
Hailey Bieber on the cover of WSJ.'s November 2025 Innovators Issue
Hailey made the comment in WSJ. Magazine’s Innovators Issue WSJ

Then, in 2023, Gomez even publicly asked her fans to “stop” cyberbullying Hailey, 28. And shortly thereafter, the ladies went viral for posing for pictures together at the Academy Music Gala.

Hailey went on to “like” Gomez’s engagement announcement, and the singer, 33, returned the favor when Hailey landed her first Vogue cover.

However, the period of peace appears to have been short-lived.

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