RM Erika Kirk Blasts NFL Over Bad Bunny Super Bowl Performance: “Who Signed Off on This?”

The brewing controversy surrounding next year’s Super Bowl halftime show has taken a sharp turn — this time sparked not by politicians or media pundits, but by Erika Kirk, the outspoken widow of conservative activist Charlie Kirk.
In a viral post that lit up social media overnight, Erika demanded that the NFL dismiss the executive responsible for choosing Puerto Rican superstar Bad Bunny as the headliner for Super Bowl LX, calling the decision “a cultural embarrassment” and “an insult to American values.”
“Who approved this nonsense?” she wrote.
“The Super Bowl used to represent unity and pride — now it’s all about vulgarity, shock value, and political posturing disguised as art.”
Her remarks ignited a massive online debate, reviving the long-standing question of whether the halftime show has become more about ideology than entertainment.
1. The Context: Bad Bunny’s Bold Choice and Political Ripples
Earlier this month, the NFL revealed that Bad Bunny would headline the 2026 Super Bowl halftime show in Santa Clara, California — marking the first time a performer plans to sing entirely in Spanish, with a show centered on “Latin heritage and social empowerment.”
Fans and cultural advocates praised the announcement as groundbreaking. But many conservatives took a different view, accusing the NFL of “playing politics” instead of focusing on universal entertainment.
Now, Erika Kirk has stepped forward as one of the loudest voices of dissent.
She argued that the league’s decision represents “a deliberate shift away from American tradition.”
“This isn’t about language or ethnicity,” she said. “It’s about what the Super Bowl used to symbolize — faith, family, and togetherness. Those values are being replaced by division.”
2. Social Media Firestorm: #SackTheBooker Goes Viral
Within hours of her post, hashtags like #SackTheBooker and #SuperBowlSellout began trending. Conservative commentators and media outlets quickly amplified her message.
Supporters hailed her as “the only one bold enough to say what millions believe,” while critics accused her of rejecting cultural progress and stoking unnecessary outrage.
One viral tweet summed up the divide:
“Erika Kirk wants the Super Bowl to return to faith and football. Others want it to reflect culture and inclusion. Maybe those two visions can’t coexist anymore.”
3. The NFL’s Silence — and No Word from Bad Bunny’s Team
The NFL has not yet issued an official response to Kirk’s remarks. According to one league insider, the backlash was “predictable but baseless.”
Bad Bunny’s representatives have also stayed silent. Sources close to the artist said he intends to “focus on his art, not politics.”
Meanwhile, several online petitions demanding the removal of the NFL’s lead talent booker have gained hundreds of thousands of signatures, and some fans are even threatening to boycott the broadcast.
4. “Not About Hate — About Standards,” Kirk Says
Amid mounting criticism, Erika addressed the controversy during a livestream on Wednesday, clarifying that her comments stem from principle, not prejudice.
“I have no hatred toward any artist,” she said. “But when an event meant to unite America turns into a political billboard, someone has to speak up. Charlie always believed in courage over silence — and I’m not going to stay quiet.”
Her words struck a chord with her supporters, many of whom see her as continuing her late husband’s conservative legacy.
5. The Bigger Picture: When Sports Collide with Culture Wars
The Super Bowl halftime show has long balanced on the edge between spectacle and scandal — from Janet Jackson’s infamous wardrobe mishap to Rihanna’s headline-making pregnancy reveal.
But in today’s politically charged climate, every performance choice can feel like a statement.
Now, Bad Bunny, known for his activism and unapologetic self-expression, finds himself at the center of that cultural tug-of-war.
And Erika Kirk, for better or worse, has become a symbol of the pushback — a voice for those who say they want the Super Bowl to be about patriotism and unity, not politics and protest.
