In a move that has sparked national attention, television host and veteran Pete Hegseth will join Erika Kirk for “The All-American Halftime Show,” a live event airing opposite the Super Bowl 60 Halftime Show.
Positioned as a values-driven alternative, the program aims to celebrate faith, family, and patriotism — themes that its creators say have been missing from mainstream entertainment.
Hegseth, a U.S. Army veteran and longtime advocate for traditional American values, expressed his enthusiasm for the project:
“This isn’t about competing with the Super Bowl — it’s about offering something uplifting and meaningful,” Hegseth said. “It’s about reminding people what brings us together, not what divides us.”
Hosted by Erika Kirk, founder of the Proclaim Foundation, the show will feature musical performances, guest interviews, and stories highlighting everyday Americans who embody courage, service, and hope.
Organizers describe the event as a chance to “redefine halftime” — turning what is usually a spectacle of lights and celebrity into a moment of reflection and inspiration.
“We want to bring back the heart of America — faith, family, and freedom,” Kirk said. “This show is our way of doing that.”
While the Super Bowl remains one of television’s biggest events, The All-American Halftime Show offers a quieter, more personal counterpoint — one focused on meaning rather than magnitude.
Whether it becomes a lasting tradition or a one-time statement, the show represents something increasingly rare: an effort to unite viewers around shared values in a divided time.
