NFL Commissioner Roger Goodell has publicly responded to criticism regarding the selection of Bad Bunny as the headliner for the Super Bowl LX halftime show, set for February 8, 2026.
“I think it’s going to be an exciting and uniting moment,” Goodell told reporters.
The announcement has sparked debate across social media and conservative circles, with some questioning the choice of the Puerto Rican reggaeton and Latin trap artist. Despite the backlash, the NFL stands firm, emphasizing that the selection was based on global popularity and entertainment value.
“It’s carefully thought through. I’m not sure we’ve ever selected an artist where we didn’t have some blowback or criticism. It’s pretty hard to do when you have literally hundreds of millions of people watching,” Goodell added.
Bad Bunny, born Benito Antonio Martínez Ocasio, is one of the most-streamed artists worldwide, with a track record of record-breaking hits and international acclaim. This performance marks the first time a primarily Spanish-language solo artist will headline the Super Bowl halftime show.
The NFL maintains that the halftime show is meant to be a shared cultural experience, bringing together millions of viewers for a high-energy, memorable performance.
Broadcast Information: The Super Bowl LX halftime show will be televised nationally on NBC, with live streaming available on Peacock and NFL+, ensuring accessibility to audiences across the United States and around the world.