LDT. Bad Bunny to Headline Super Bowl LX Halftime Show, Marking a Landmark Moment for Latin Music
SANTA CLARA, Calif. — Global superstar Bad Bunny has been officially announced as the halftime performer for Super Bowl LX, set for February 8, 2026, at Levi’s Stadium. The news, first reported by Reuters, positions the Puerto Rican icon at the center of the world’s most-watched annual sporting event — a milestone for Latin music and one of the biggest stages of his career.
The performance will be produced by Roc Nation, continuing the NFL’s partnership with the entertainment company to bring more diverse and globally influential artists to the halftime show. For Bad Bunny, whose career has repeatedly shattered language and cultural barriers, the booking marks another historic leap.
A Record-Breaking Star Reaches a New Peak
Bad Bunny — born Benito Antonio Martínez Ocasio — has spent the past decade reshaping the mainstream music landscape. He became the first Latin artist in history to lead the Billboard Hot 100 with 100 entries, the most-streamed artist globally multiple years in a row, and a headliner who sells out stadiums across continents.
His selection for Super Bowl LX aligns with the NFL’s ongoing effort to spotlight global superstars whose impact transcends borders. Past Roc Nation–produced halftime shows have featured Shakira, Jennifer Lopez, Rihanna, and Beyoncé — signaling the league’s broader embrace of multicultural representation.
A Performance Expected to Celebrate Culture & Global Reach
While details of the show remain under wraps, insiders expect a performance that reflects Bad Bunny’s signature blend of reggaetón, trap, Caribbean rhythms, and high-energy visuals. His recent tours have featured elaborate staging, technical precision, and an embrace of Puerto Rican identity — all elements likely to shape his Super Bowl production.
Industry analysts predict a surge in Latin music visibility surrounding the event, similar to the cultural ripple effects of Shakira & J.Lo’s 2020 halftime performance. With Bad Bunny’s massive global fanbase, broadcasters and advertisers are also preparing for record-breaking engagement.
Momentum Amid a Major Year
Bad Bunny enters the Super Bowl season riding peak momentum. His album Debí Tirar Más Fotos dominated the 2025 Latin Grammys, earning Album of the Year, and his world tour is set to span international markets through 2026. Though he notably skipped U.S. dates due to concerns over ICE activity — a topic covered by ABC7 and NPR — the Super Bowl appearance marks his return to a major U.S. stage.
A New Era for the Halftime Show
Super Bowl LX continues the NFL’s trend of inviting global artists who reflect the multicultural makeup of modern music audiences. With Bad Bunny at the helm, the league is signaling that Latin artists — and Spanish-language music — are not just part of the mainstream, but essential to its evolution.
As February approaches, anticipation is building for what may become one of the most-watched and most-celebrated halftime shows in recent memory — and another defining moment in Bad Bunny’s already historic rise.
