Turning Point USA’s planned “All-American Halftime Show,” a conservative-backed counterprogram to the NFL’s official Super Bowl LX performance, is reportedly struggling to stay afloat amid low celebrity participation and dwindling sponsor interest.
Originally announced as a patriotic alternative to Bad Bunny’s historic halftime performance in Santa Clara, the event was promoted by TPUSA as a celebration of “faith, family, and freedom.” Organizers positioned it as a cultural pushback against what they called the NFL’s “woke entertainment agenda.”
However, multiple outlets — including The Times of India and The Christian Post — have reported that several scheduled artists have quietly withdrawn, and the show’s production timeline has stalled. Among those distancing themselves are Christian musicians Cory Asbury and Forrest Frank, who both cited “incompatibility of message” as reasons for stepping away.
Sources close to the production suggest that internal disagreements over creative direction and brand alignment have left the event without a confirmed headliner or broadcast partner. Rumors of cancellation have circulated widely on social media, with supporters urging TPUSA founder Charlie Kirk to clarify whether the project will proceed.
If the show fails to materialize, it could mark a major setback for the group’s broader effort to challenge mainstream entertainment with ideologically driven alternatives.
📍 Sources: The Christian Post, The Times of India, Variety (Nov 2025)
