LDT. George Strait Announces Massive Stadium Return to Lubbock — First Performance at Jones AT&T Stadium in Over a Decade
LUBBOCK, Texas — Country music royalty is heading back to West Texas. George Strait, the undisputed “King of Country,” has officially announced a major stadium concert at Jones AT&T Stadium on April 25, 2026 — marking his first performance at the venue in more than ten years. The announcement has sent a wave of excitement across Texas, where Strait’s rare live appearances are treated as can’t-miss cultural events.
Strait, who remains one of the most influential and beloved figures in country music, is known for choosing his live dates carefully. This makes his Lubbock return not only surprising, but monumental for longtime fans in the region who haven’t seen him on a West Texas stage in more than a decade.
A Texas Legend Comes Home
For many Texans, George Strait concerts are more than live shows — they’re homecomings. From his early days performing in small dance halls to selling out stadiums nationwide, Strait has maintained a uniquely loyal fanbase in West Texas.
His return to Lubbock carries added emotional weight. The 60,000-seat Jones AT&T Stadium is expected to fill rapidly, with demand already skyrocketing across fan forums and social media. Local venues, hotels, and travel sites are preparing for what may become one of the city’s biggest tourism surges in years.
Why This Show Matters
George Strait hasn’t embarked on a traditional tour since his farewell “The Cowboy Rides Away Tour” in 2014. In the decade since, he’s opted for selective, high-impact performances — typically limited to major arenas, stadiums, and Las Vegas residencies.
This makes a stadium date in Lubbock particularly meaningful. Industry analysts say it reflects Strait’s ongoing commitment to staying connected with Texas audiences and honoring the communities that shaped his early career.
Music journalist Ethan Caldwell notes:
“A George Strait stadium show is always a huge deal. But bringing one back to Lubbock after so long? That’s a love letter to West Texas.”
What Fans Can Expect
While the setlist remains under wraps, fans can likely expect a blend of timeless hits and fan favorites, including:
- “Amarillo by Morning”
- “The Chair”
- “Check Yes or No”
- “Troubadour”
- “Carrying Your Love With Me”
Given the scale of the venue, concert producers are preparing a full stadium production — expansive visuals, immersive lighting, and the signature Strait presentation: simplicity, storytelling, and unmistakable authenticity.
Boost for Lubbock’s Economy
Local officials anticipate a significant economic impact. Past George Strait stadium shows have generated millions in hotel bookings, restaurant traffic, and tourism revenue. Lubbock’s hospitality sector is already gearing up, with early estimates predicting a record-breaking weekend for spring 2026.
Strait’s Legacy, Still Growing
Even after selling over 100 million records, earning 60 No. 1 singles, and influencing generations of country artists, George Strait continues to prove that his legacy is far from over. Every announcement he makes feels like a cultural moment — and his return to Lubbock is shaping up to be one of the year’s most anticipated country events.
Tickets are expected to sell out quickly once they go on sale, with fans across Texas — and far beyond — preparing for what may be one of the final chances to see Strait perform a large-scale outdoor show.
