BE.BREAKING: Steelers owner art rooney ii causes stir with harsh words about woke fans

PITTSBURGH — Steelers Owner Sparks Controversy Over Strong Words About “Woke Fans”
Pittsburgh Steelers President and Owner Art Rooney II has come out with controversial comments, indirectly criticizing a group of fans he considers “woke” — those who focus on social issues, diversity, and policy rather than purely football.
Rooney’s comments come as the Steelers are going through a difficult period in terms of performance and are facing intense pressure from fans. According to a news article, Rooney expressed that the criticism from fans, focusing on “cultural issues” off the field, has made him and the organization feel “tired” and is losing focus on the main goal of competing and winning.
“If you don’t like the product we’re selling, don’t buy it,” Rooney said — a way of saying that if fans aren’t happy with the way the team is run, they can just walk away.
The statement quickly sparked a backlash from the Steelers community and the sports press, with many saying Rooney was insensitive and didn’t truly understand the connection between the team and its fans in an era where ticket prices, social media, and the fan experience play an increasingly important role.
The Steelers have not issued a formal statement to correct the error, but many experts say the remark could discredit the organization with a large portion of its longtime fan base — a significant blow to its image as the team looks to regain its form.
