Global music sensation Bad Bunny has been officially announced as the headliner for the Super Bowl LX halftime show, set for February 8, 2026, at Levi’s Stadium in Santa Clara, California.
This milestone performance makes Bad Bunny the first solo artist whose primary music is in Spanish to headline the iconic Super Bowl stage. The announcement has ignited widespread excitement across the Latin music community and sparked broader discussions about cultural representation in American entertainment.
In a statement about the upcoming performance, Bad Bunny said:
“This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
The halftime show is produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and veteran director Hamish Hamilton attached. Bad Bunny’s appearance follows a highly successful residency in Puerto Rico and represents one of his biggest U.S. stages in recent years.
Reactions to the announcement have been mixed: while many celebrate this as a landmark moment for Latin music on a global platform, some conservative commentators have criticized the choice, prompting discussions around language, culture, and representation in mainstream entertainment.
As anticipation builds, fans are expecting a high-energy, visually stunning performance that blends Bad Bunny’s distinctive style with the spectacle and pageantry of the Super Bowl — a moment sure to be remembered as both a musical and cultural milestone.
