4t BAD BUNNY ASCENDS THE THRONE: In a Historic First, Billboard Latin Music Awards Crowns Him “Latin Artist of the 21st Century” — Cementing His Unrivaled Global Reign and the Explosive Rise of Latin Music Worldwide.
Puerto Rican superstar Bad Bunny was honored with the inaugural “Latin Artist of the 21st Century” award at the 2025 Billboard Latin Music Awards—an accolade that acknowledges his vast global impact on Latin music and culture.
A Historic Recognition
In a landmark moment at the 2025 Billboard Latin Music Awards in Miami, Bad Bunny was officially awarded the title of Latin Artist of the 21st Century. The honor celebrates his unprecedented influence—from streaming records to sold-out global tours and chart-topping albums.
As he accepted the award, he thanked his fans worldwide, his team, and his homeland of Puerto Rico. He emphasized how the recognition isn’t just for him—but for Latin music and its growing global reach.
Why It Matters
- Bad Bunny has dominated the Latin music scene, earning multiple awards including Artist of the Year and Top Latin Album of the Year in recent years.
- This specific award marks a milestone—it signals that Latin music and artists can now be recognized in categories historically aligned with English-language pop stars.
- The accolade amplifies his role as a cultural ambassador for Spanish-language music, showing that sound, genre and origin don’t limit global reach.
What’s Next
With this recognition under his belt, all eyes are on Bad Bunny’s upcoming projects and how he will continue reshaping the Latin-music landscape. From evolving his sound to collaborating broadly and expanding his global footprint, the future looks even bigger for the artist now defined as a defining figure of the century.
Celebrate this moment—listen to Bad Bunny’s latest album, share the story of Latin-music elevation, and support artists breaking new ground globally.
