3S. Jelly Roll was supposed to look broken… Instead, BigXthaPlug made him break character in the funniest way possible — and fans are LOSING it.

The moment rapper BigXthaPlug steps on camera in a casual video for “Box Me Up” is priceless. Jelly Roll is pouring his heart out, singing a soulful hook. He is in a fancy, dramatic setting, looking emotional for the video. But when BigXthaPlug walks up behind him, Jelly Roll completely drops his serious look. He breaks out into a vast, honest smile that captures the best part of the collaboration.
Jelly Roll is singing about deep pain. His part of the song, mixing his country-rock style with hip-hop, goes: “If I lose you tonight / Box me up and bury me alive / If I lose you then I lose…” The person who causes that huge smile is BigXthaPlug. He is the leading artist on the track.
SURPRISE BigXthaPlug
Fans who saw this snippet went crazy over Jelly Roll’s personality and his new look. One viewer wrote: “Your looking soooooo good!!!” Another fan said Jelly Roll helps them feel less alone and is an “inspiration.” Many comments mention how much they love his music, with one fan simply saying: “every song by Jelly roll is awesome.”
This moment of happiness and great music comes from a song full of heartbreak. “Box Me Up” is all about the fear of losing someone important. In his rap verses, BigXthaPlug talks about trying hard to save a relationship and feeling confused when it still fails. He feels trapped, which matches the sad tone of the chorus Jelly Roll sings.
BigXthaPlug – Box Me Up feat. Jelly Roll (Official Music Video)

The song is on BigXthaPlug’s album, I Hope You’re Happy, and it is a great example of two music worlds coming together. The music video is very thoughtful. At one point, the artists even sing inside a clear glass box on stage. This shows how they feel “boxed in” by the pain of love and loss. The mix of rap and soul makes the song feel real to everyone.
Jelly Roll is known for telling honest stories in his music. His unique voice and journey from a hard past make his songs very real and moving. He connects with people by being honest about his struggles. If you love artists who sing straight from the heart, follow Jelly Roll on Facebook, Instagram, and YouTube. You do not want to miss his next story.
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